                                             The car Company -an SEO Audit of two brands
                                                                  Deshuai Yan
                         BMW vs Honda Which brands optimizes for price, quality and safety
                                   Anchored link: http://www.bmw.ca/en/home.html
                                                                         http://www.honda.ca/

Screen Captures of both home pages:

SEO Considerations	BMW	Honda

1. URL:	http://www.bmw.ca/en/home.html	http://www.honda.ca/
2. Page Title	Home 4	Honda Canada \| Official Automotive Website 42
3. Meta Description		Welcome to Honda Canada's Official Automotive Website. Explore Honda's line of cars, trucks, and hybrids. Build your new Honda or view resources for owners. 156
4. Meta Keywords and Monthly search volume:	BMW+canada	honda website, official honda website, honda canada, honda cars, honda trucks, honda hybrids, atv, sxs, lawnmowers, snowblowers, motorcycles, boat motors 153
5. Structural elements: H1, H2, H3	H1 H2	H1 33
6. Strong tags
7. Alt Text	OFFERS FOR OWNERS. • BMW M2. • THANKS TEAM CANADA FOR INSPIRING US • 7 Series Interior • OFFERS FOR OWNERS. • BMW M2. • Offers for Owners. • BMW M2. • THANKS TEAM CANADA FOR INSPIRING US • LUXURY REINVENTED. • Offers for Owners. • BMW M2. • Special Offers • Search Now • Continue • Wheels & Accessories • Request a Test Drive • Request Service • BMW Shop • The Next 100 Years. • Pre-Owned Special Offers. • BMW Financial Services. • What Can I Drive? • Sign up today • Ryan • Brooke • Derek • Mark • Meaghan • Roseline • Ryan • Brooke • BMW X1 xDrive28i • 320i xDrive Sedan • BMW 428i xDrive Coupé • BMW X1 xDrive28i • 320i xDrive Sedan • close • close	Image du coupé Civic 2016 • Image of Fit • Image of Civic Coupe • Image of Civic Sedan • Image of Civic Hatchback • Image of CR-Z • Image of Accord Sedan • Image of Accord Coupe • Image of Accord Hybrid • Image of HR-V • Image of CR-V • Image of Pilot • Image of Odyssey • Image of Ridgeline • Image of 2017 Honda Civic Hatchback • Image of 2016 Civic Coupe • Image of vehicle tire and the Honda Tire Source logo. • Image of used Honda Civic Sedan in red. • Image of 2016 Honda CRV in silver • Facebook post • Honda Canada profile • Youtube post • HondaCanada profile • Instagram post • Honda Canada profile • Twitter post • Honda Canada Inc. profile • Facebook post • Honda Canada profile • Youtube post • HondaCanada profile • Instagram post • Honda Canada profile • Twitter post • Honda Canada Inc. profile 809
8. Page Load Time	4.513 seconds	5.111 seconds
9. Observations Regarding Visual Content: Engaging? Lots/Some/Few
10. Call-to-action: (List 2)
11. Anchored Text: (List 3)	BMW, CANADA, BMW CANADA.
12. Moz Established Links: # to Root Domain	62 60
13. Moz Established Links: # Total Links	2472	20799
14. Top 3 inbound links.
15. Mobile Friendly: Yes/No	yes	YES
16. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)
17. Social Media: (List all SM icons on the home page.
18. SERP ranking results when using keywords from this table: (placing or page number)

Google trends

Insight statement

Honda is better than BMW. But Honda is not steady some time upper or lower. BMW’s trend is more steady and not change a lot.

Latent Semantic indexing keyword

BMW

bmw cars new
bmw sports sedan
bmw prices 2016
used bmw
bmw usa build your own
bmw information
bmw deals
used bmw for sale
bmw new car prices
bmw new car inventory
cheapest bmw new car prices
bmw use car
new bmw cars 2016 models
bmw new car financing
bmw car values used
bmw used cars for sale
bmw mid size sedan
new bmw sedan
bmw car reviews and ratings
bmw sedan models
bmw 4 door sedan
new bmw sports car models
new bmw sports car price
sporty bmw models 2 door
bmw vehicles for 2016
m5 bmw 2016 price
price 2016 bmw x5
how much is a bmw
price of bmw
bmw 228i convertible
bmw convertibles 2016
bmw sedan 2016
bmw used sale
used lexus
used cadillacs for sale
used bmw for sale in florida
bmw pre owned certified
bmw suv car
used range rovers
build bmw x1
create your own porsche
bmw usa build
build a mini cooper online
bmw build and price
bmw
create a porsche
customize cars
bmw information center
bmw car information
bmw facts and information
bmw information by vin
bmw history
bmw pictures of models
bmw information fullerton ca
bmw transforming car
Honda

Summary:

BMW’s strength is fast and good looking but expensive. Honda is Japanese car. Honda has good price and cheap. Quality is good.

Conclusion:

BMW and Honda both have valuable brands. Their product is good. Two companies have good quality car and good price.

Reference

BMW . (2016). Retrieved from BMW CANADA: http://www.bmw.ca/en/home.html

Honda. (2016). Retrieved from Honda canada: http://www.honda.ca/

Title: The Most reliable Cars- an SEO Audit of two Brands.

Written by: Yiran Zhao.

Subtitle: “Mercedes-Benz and Tesla, Which one is The Most Reliable Cars?”

Introduction

SEO is an important consideration for marketers because users are trust search engines and having a presence in the top positions for the keywords the user is searching could increase the website’s trust, and SEO can also put you ahead of the competition. Mercedes-Benz and Tesla are two brands in the car industry, we can using keyword like “practical and energy saving” to determine which brand is more suitable for the ordinary customers. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	Mercedes-Benz	Tesla

1. URL:	http://www.mercedes-benz.ca/content/canada/mpc/mpc_canada_website/en/home_mpc/passengercars.html	https://www.tesla.com/
2. Page Title	Sedans, Coupes, Convertibles, SUVs and Wagons	Tesla \| Premium Electric Sedans and SUVs
3. Meta Description	Explore the official Mercedes-Benz Canada website for information on our range of vehicles, booking a test drive, building a custom model & special offers.	Tesla designs and manufactures the Model S electric sedan and the Model X electric SUV, and is taking reservations for Model 3, a premium EV starting at $35,000. Tesla also produces a line of commercial and residential battery products.
4. Meta Keywords and Monthly search volume:	Not Found	Not Found
5. Structural elements: H1, H2, H3	H2: The all-new 2017 E-Class Sedan. • The 2017 SLC. • The 2017 SL. • B-Class • C-Class • CLA • CLS • E-Class • G-Class • GLA • GLC • GLE • GLS • S-Class • SL • SLC • Mercedes-AMG GT • AMG • Mercedes-Maybach S-Class	H1: Premium Electric Vehicles • Model S • Model X H2: Home • Electric Sedan • Electric SUV • User login
6. Strong tags	Not Found	Not Found
7. Alt Text	Vans • smart • vans_smart	Not Found
8. Page Load Time	0.633 sec	0.366 sec
9. Observations Regarding Visual Content: Engaging? Lots/Some/Few	Lots	Lots
10. Call-to-action: (List 2)
11. Anchored Text: (List 3)
12. Moz Established Links: # to Root Domain	Didn’t display	Didn’t display
13. Moz Established Links: # Total Links	6,485	1,259
14. Top 3 inbound links.	1. AMG driving academy 2. Twelve perfect gifts for the car lover on your list 3. Global Automakers of Canada	1. Tesla divorces mobileeye, or Vice Versa 2. Tesla wants to build public transport and solar roofs 3. Fortune Live - Fortune
15. Mobile Friendly: Yes/No	Yes	Yes
16. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	Yes	Yes
17. Social Media: (List all SM icons on the home page.	Facebook, Google +	Facebook, Google +
18. SERP ranking results when using keywords from this table: (placing or page number)

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

From the Google Trends, we can see people are always interesting in research cars. For those two brands, Tesla are getting more attentions than Mercedes-Benz.

Latent Semantic Indexing Keywords:

Mercedes-Ben:

1. Reliable car transportation

2. Reliable cars

3. Car carriers transport

Tesla:

1. Reliable cars

2. Car transport

3. Reliable car carriers

Summary:

When searching for content using the keywords: Reliable cars, Mercedes-Benz got 28 results and Tesla only got a few of them.

Conclusion:

In my opinion, through using the keyword “Reliable” research for Mercedes-Benz and Tesla, the overall winner of this SEO Search analysis is Mercedes-Benz.

APA Citations:

Google. (September 2016). Google trends. [Cars, Mercedes-Benz, Tesla]. Retrieved from https://www.google.ca/trends/explore?q=reliable,Mercedes-Benz,Tesla

LSIGraph. (September 2016). LSIGraph keyword generator [Reliable Cars]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (September 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Mercedes-Benz. Keyword [reliable cars]. Retrieved from: http://www.mercedes-benz.ca/content/canada/mpc/mpc_canada_website/en/home_mpc/Search_Results.html

A Digital Marketing Analysis of Car Brands

Tuesday, October 4, 2016

The car Company -an SEO Audit of two brands by deshuai yan

Screen Captures of both home pages:

SEO Considerations

BMW

Honda

Summary:

Conclusion:

The Most Reliable Car- an SEO Audit of two Brands

Title: The Most reliable Cars- an SEO Audit of two Brands.

Written by: Yiran Zhao.

Subtitle: “Mercedes-Benz and Tesla, Which one is The Most Reliable Cars?”

Introduction

Screen Captures of both home pages:

SEO Considerations

Mercedes-Benz

Tesla

Google Trends:

Google Trends Insights:

Latent Semantic Indexing Keywords:

Summary:

Conclusion:

APA Citations:

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