Title: The Most reliable Cars- an SEO Audit
of two Brands.
Written by: Yiran
Zhao.
Subtitle: “Mercedes-Benz and
Tesla, Which one is The Most Reliable
Cars?”
Introduction
SEO is an
important consideration for marketers because users are trust search engines
and having a presence in the top positions for the keywords the user is
searching could increase the website’s trust, and SEO can also put you ahead of
the competition. Mercedes-Benz and Tesla are two brands in the car industry, we
can using keyword like “practical
and energy saving” to determine which brand is more suitable for the
ordinary customers. The objective is to determine which of the two sites when
compared has a stronger SEO.
Screen Captures of both home pages:
SEO Considerations
|
Mercedes-Benz
 |
Tesla
 |
1.
URL:
|
||
2.
Page Title
|
Sedans, Coupes, Convertibles, SUVs and
Wagons
|
Tesla | Premium Electric Sedans and SUVs
|
3.
Meta Description
|
Explore the official
Mercedes-Benz Canada website for information on our range of vehicles,
booking a test drive, building a custom model & special offers.
|
Tesla designs and manufactures the Model
S electric sedan and the Model X electric SUV, and is taking reservations for
Model 3, a premium EV starting at $35,000. Tesla also produces a line of
commercial and residential battery products.
|
4.
Meta Keywords and Monthly
search volume:
|
Not Found
|
Not Found
|
5. Structural elements:
H1, H2, H3
|
H2: The all-new 2017 E-Class Sedan. • The
2017 SLC. • The 2017 SL. • B-Class • C-Class • CLA • CLS • E-Class • G-Class
• GLA • GLC • GLE • GLS • S-Class • SL • SLC • Mercedes-AMG GT • AMG •
Mercedes-Maybach S-Class
|
H1: Premium Electric Vehicles • Model S • Model X
H2: Home • Electric Sedan • Electric SUV •
User login
|
6.
Strong tags
|
Not Found
|
Not Found
|
7.
Alt Text
|
Vans
• smart • vans_smart
|
Not Found
|
8.
Page Load Time
|
0.633 sec
|
0.366 sec
|
9.
Observations Regarding Visual
Content: Engaging?
Lots/Some/Few
|
Lots
|
Lots
|
10. Call-to-action:
(List 2)
|
||
11. Anchored Text: (List 3)
|
||
12. Moz Established Links: # to
Root Domain
|
Didn’t display
|
Didn’t display
|
13. Moz Established Links: # Total
Links
|
6,485
|
1,259
|
14. Top 3 inbound links.
|
1.
AMG
driving academy
2.
Twelve
perfect gifts for the car lover on your list
3.
Global Automakers of Canada
|
1.
Tesla
divorces mobileeye, or Vice Versa
2.
Tesla wants to build public transport and solar roofs
3.
Fortune Live - Fortune
|
15. Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
16. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes
|
Yes
|
17. Social Media: (List all SM icons on the home page.
|
Facebook, Google +
|
Facebook, Google +
|
18. SERP ranking results when using keywords from this table: (placing or
page number)
|
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
From the
Google Trends, we can see people are always interesting in research cars. For
those two brands, Tesla are getting more attentions than Mercedes-Benz.
Latent Semantic Indexing Keywords:
Mercedes-Ben:
1. Reliable
car transportation
2. Reliable
cars
3. Car
carriers transport
Tesla:
1. Reliable
cars
2. Car
transport
3. Reliable
car carriers
Summary:
When
searching for content using the keywords:
Reliable cars, Mercedes-Benz got 28
results and Tesla only got a few of them.
Conclusion:
In my
opinion, through using the keyword “Reliable”
research for Mercedes-Benz and Tesla, the overall winner of this SEO Search
analysis is Mercedes-Benz.
APA Citations:
Google. (September 2016). Google
trends. [Cars, Mercedes-Benz, Tesla]. Retrieved from https://www.google.ca/trends/explore?q=reliable,Mercedes-Benz,Tesla
LSIGraph. (September 2016). LSIGraph
keyword generator [Reliable Cars]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (September 2016). MozBar.
Retrieved from https://moz.com/tools/seo-toolbar
Mercedes-Benz.
Keyword [reliable cars]. Retrieved
from: http://www.mercedes-benz.ca/content/canada/mpc/mpc_canada_website/en/home_mpc/Search_Results.html
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