Monday, November 14, 2016
Sunday, November 13, 2016
Sunday, November 6, 2016
Content marketing idea for BMW brand blog 5 Deshuai yan
Blog
5
Content
marketing idea for BMW brand
BMW
campaign
Deshuai
Yan
This
is a student-concept for a Sheridan Pilon School of Business Digital Marketing
Course.
I create this campaign for BMW
company. My idea is conduct a promotion campaign for customers. We provide
discount for customer. On a special day, we sell all series model cars to
customers. If customers’ relatives or friends has a BMW car, customers will
receive 10% off discount to buy their cars. My audience is someone who already
had a BMW car and middle class and middle-upper class customers.
Poster:
My goals are clear out 2016 BMW car
inventory and provide customers benefits and have good relationship with
customers and find new customers. I think l will launch this campaign on
September because 2017 BMW cars will come on the end of this year. My social
strategy is use internet and public platforms. We use Facebook, Twitter and
Youtube to promote our campaign. We also focus on use advertising, TV and
newspaper to attract customers. We will mention BMW provide to benefits to
customers. BMW won’t care about profit, BMW want appreciate customers for
supporting BMW.
References
BMW. (2016). Retrieved from http://www.bmw.com.au/en/index.html
Fan pages, influencers, inbound links for Honda and BMW brands blog 4 Deshuai Yan
Blog
4
Fan
pages, influencers, inbound links for Honda and BMW brands
Honda brands
Deshuai Yan
Fan page
This website introduced the 2018
Honda Civic looking and compare with other years of Honda Civic. Many people
like Honda cars, Honda has many fans. This website can catch customers’
attention and understand 2018 Honda Civic horse power and price and some detail
information. This website also could collect customers’ feedback.
Influencers
This fan
page has 1139 comments and some videos about 2018 Honda Civic and 11 images.
Inbound
links
This
links has some videos about Honda. Introduction of Honda civic.
This link introduced all Honda models hybrid cars.
This website introduced Honda production records for North America, Asia
and oversea.
BMW Brand
Fan page
This website has all
series BMW cars and all BMW cars introduction in detail. This website has many
videos and images about BMW. The website posts information every day. This
website could attract customers eye ball because there are a lot of BMW fans in
the world. BMW fans could find what they want from this website.
Influencers
This website has 670000 likes and 24k followers on Youtube.
Inbound links
This website is the official BMW website in the USA.
This website is official BMW website in China for Chinese customers. All
content is Chinese language. So Chinese customers could easy to know
information about BMW.
This website is official BMW website in UK. This official BMW website is
for European customers.
BMW and Honda on Youtube blog 3 Deshuai Yan
Blog 3
BMW and Honda on Youtube
Deshuai Yan
Honda brand
Honda posts a video weekly. Honda has many
different types of video.7
l Honda Jet
l Honda racing
l Marine
l Honda corporate
l Honda automobiles
The Honda description content is about
Honda history such as who is founder and when founded this company and Honda
positioning statement. Honda has the most successful video is Ten Best Portable
Generators 2016. It has 110029 times viewed and 290 likes. The reason why this
is the most successful video because many people interested in portable
generators. Honda Youtube channel has 747 videos and 205265 viewers.
https://www.youtube.com/user/Honda
BMW brand
BMW posted their video every week. BMW has different kinds of videos
l BMW design
l BMW technology
l BMW i
l BMW m
BMW description area content on Youtube has description and
link to other sites. The most successful video about BMW on Youtube is
introduce all new BMW 5 series. It has 419913 times viewed and 6764 likes and
855 comments. The reason why this is the most successful video because many
people pay attention on new BMW 5 series and BMW 5 series is popular in the
marketing. BMW on Youtube has 778 videos and 591924 viewers.
https://www.youtube.com/user/BMW
BMW and Honda on Twitter blog 2 Deshuai Yan
BMW and Honda on Twitter
Honda
brand
Deshuai Yan
Honda has tweets every day and always use 50/50 rules. Honda tweets content:
l Promotion activities
l Industry related events
l Images
. Honda Canada
is key sentence for Honda. The most successful tweets is Bold. Sophisticated.
Turbocharged. Make a statement with the 2017 Honda CR-V. It has 16 likes and 20
shares. Many people like Honda and pay attention on 2017 CR-V. This Honda Canada
has 8707 tweets and 33.5K followers and 716 likes.
BMW Brand
BMW has tweets every day and BMW always use
50/50 rules. BMW tweets content:
l Promotion activates
l Images
l Industry related events
Sheer
Driving Pleasure is key sentence for BMW. The
most successful tweets for BMW is the all new BMW 5 series. It has 524 likes
and 150 shares. The reason why this tweets is successful because BMW 5 series
is popular and price is good and many people pay attention on new BMW 5 series.
BMW on Twitter has 15.3k tweets and 1.3 million followers and 11k likes.
BMW and Honda on Facebook blog 1 deshuai yan
Blog 1
BMW and Honda on Facebook
Honda
brand
Deshuai Yan
I analyze brand is Honda on Facebook. Honda has posts weekly. Honda
not always uses 50/50 rules. Honda has many posts, the content:
l Promotion to attract customers,
l Some industries related events like Honda Sports Award
l Honda also posts some images such as new car.
Honda also use keyword sentence on their
posts like Collegiate Women Sports Awards
and Innovation, imagination, and the pickup
have come together.
Honda
has a most successful post is Honda is a longtime supporter for Collegiate
Women Sport Awards. This post has 1310 likes and video played for four hundred
thousand times and 224 comments and 161 shares. I think the reason why this
posts is successful because Honda focus on public relationship. Honda wants
have good public relationship and give customers good impression. Honda
official webpage on Facebook has 4213762 likes.
.
BMW Brand
Another brand is BMW on Facebook. BMW have posts daily. BMW often use
50/50 rules. BMW posts content:
l promotion for a new car
l Some images
l Industry related events
Sheer
Driving Pleasure is the key sentence in BMW.
BMW has a most successful post in Facebook Five Reasons to be successful. This
post has 4717 likes and 326 shares and video played for 97 thousand times. I
think the reason why this post is successful because the content is about BMW
develop new car M2. Many customers like M2. BMW has 194550140 likes.
#Blog Post 5 Content Marketing Campaign by Yiran Zhao
The Brand
In this case, I am creating a marketing
campaign for Tesla. This is an upcoming brand that has reached great heights
recently in meeting customer needs in an amazing way.
My Idea
My idea is to create a good marketing
campaign using the You Tube as a good platform to gain potential customers’
attention. The main focus is on the electric Tesla cars that can bring a big
change to the betterment of our environment.
My Audience
My audience are all the people in the
globe with the ability to purchase a Tesla car. The main focus however is on
the You Tube users with great interest on vehicles.
Time of Launch
The best time to launch this campaign is
at the start of December when people are busy celebrating with friends and
families. During this period, people normally buy presents to each other and
this would be a good time to intervene with this incredible product.
Main Goals
The main goal of this campaign is to get
the most subscribers on my You Tube channel which will make the campaign
successful. This is because the more subscribers a channel has, the more views
that one gets hence the sales for this product will rise.
How the Campaign Will Engage the Audience?
The campaign will attract more audience
through advertising the channel in other social media platforms hence more
visitors will be attracted. Marketing campaign is important to the brand
involved and is a great tool to make sales incredibly (Kapferer, 2012).
References
Kapferer, J. N. (2012). The new
strategic brand management: Advanced insights and strategic thinking. Kogan
page publishers.
#Blog Post 4 Fan Pages, Influencers and Inbound Links for Mercedes Benz and Tesla by Yiran Zhao
Fan Pages and Inbound Links
There are various fan pages where
one may find more information about these brands. These pages are useful to
customers in finding the brands that are strong in the market as well as those
that are worth purchasing. BenzInsider is one of the blog pages that has a lot
of information and upcoming news on Mercedes Benz new vehicles and brands. This
page has grown big and has helped many people get information. For more
information, please visit the page via this link =>http://www.benzinsider.com/
On the other hand, Tesla is not left
behind as far as fan pages are concerned. They have grown unexpectedly and has
gained fans over time. Talking Tesla is a good Fan Page where people can subscribe
and get updates on Tesla products. The link to the page is =>http://www.talkingtesla.net/
Fan pages are very important in ensuring
that people who want mot=re information on certain brands can easily access them
(McKechnie, 2014).
These fan pages have grown so huge over
the recent years and are still growing enormously. The Fan Pages supporting
Mercedes Benz have however been so active and more content is posted every time
comparing to Tesla pages which are coming up and gaining popularity at
lightning speeds.
References
McKechnie, S. (2014). The 4
Dimensions of Total Customer Service. Archway Publishing.
#Blog Post 3 Mercedes Benz Vs Tesla on YouTube by Yiran Zhao
Kind of Content Posted
On You Tube, the two brands have
established themselves through posting videos of their vehicles hence showing
the incredible features that the respective cars possess. They both post videos
on the customer experience to show how good their products are. The videos
contain both the interiors and the exteriors of the cars.
Frequency of Posts
The frequency of posts for Mercedes Benz
is quite higher compared to that of Tesla. From the respective channels of
these brands, it is evident that Mercedes Benz has a higher rate of posting
compared to Tesla. Three weeks have passed since Tesla posted a video while
Mercedes Benz have posted 2 videos for the last 21 hours.
Most Successful Recent Videos
The most successful recent You Tube video
is a video on User Interaction and Safety. It shows how Mercedes Benz have made
it easier and safer to control their vehicles using a mobile phone. The video
is just a day old but it already has 5,623 views. This video gains much
attention because with the current technology, electronic devices have become
part of our lives and need to be embraced.
On the other hand, Tesla has not been left
behind as far as their marketing on You Tube is concerned. They have managed to
gain 32,386 views form a video they posted a 3 weeks ago. The period is quite
long but the views are incredible which is enough evidence for Tesla’s success
on You Tube. The video is on how Tesla has managed to produce good cars over
time. It gains so many views since many people like to hear of customer experience
before buying a product (Lehtinen, 2015).
References
Lehtinen, P. (2015). The advancement of electric
vehicles-case: Tesla Motors. Disruptive technology requiring systemic
innovating.
#Blog Post 2 Mercedes Benz Vs Tesla on Twitter by Yiran Zhao
Kind of Content Tweeted
Both Mercedes Benz and tesla have
established themselves well in twitter though Mercedes is far much ahead of
Tesla in terms of followers and tweets (Fisk, 2014).
Both brands seem to post almost the same type of content; that is, images of
vehicles and great captions describing them. Moreover, there are tweets on
customer feedback so as to serve their customers better.
Frequency of Tweets
The frequency of posts for the two brands
differ in a big proportion. Mercedes Benz has a total of 29,200 tweets while
Tesla has just 6189 tweets. Moreover, Mercedes Benz’s latest tweet was posted
about 24 minutes ago while that of Tesla is around 15 hours old. This much
difference shows a high frequency of tweeting for Mercedes Benz and vice versa.
More so, they both obey the 50/50 rule though Mercedes is proving to be more
successful on the same.
Most Successful Recent Tweets
Mercedes Benz’s most successful tweet was
on October 12, 2016. It had 187 retweets and 448 favorites. This is a great
progress considering the fact that the post is just a day old. The design looks
so good and the photo deserves the favorites.
On the other hand, Tesla’s most successful
recent tweet was posted on October 7, 2016. It is a photo of vehicles on a trip
after completing a 3-billion-mile electric drive. It has 3,200 retweets and
7,400 favorites. This tweet gains success due to the fact that this vehicle
saves a lot of fuel hence conserves the environment through avoiding air
pollution.
References
Fisk, P. (2014). Game changers:
Creating innovative strategies for business and brands. John Wiley &
Sons.
#Blog Post 1 Mercedes Benz Vs Tesla on Facebook by Yiran Zhao
Kind of Content Posted
These two brands have fully established
themselves on Facebook hence getting so much influence through the likes and
feedbacks they are getting. The two brands are well known for manufacturing
cars. They normally post images as their cars and captions describing how good
their products are to potential customers.
Frequency of Posts
For a brand to fully establish itself in
the market, it is important for the brand to ensure that it posts to its
customers and potential customers. This serves as a reminder to the customers
of the existence of the brand. The frequency of posts for the two brands differ
with Mercedes Benz taking dominion over Tesla. Mercedes Benz post after every
few hours. In fact, Mercedes Benz ends up posting 3 to 6 posts per day. This is
different from Tesla whose post frequency is really low. Both of them use the
rule of 50/50 since they both concentrate in making the best design for the
customer.
Most Successful Recent Posts
The success of a post is normally
determined by the likes, shares and comments it has (De Vries&Leeflang, 2012).
Furthermore, the time that the post was made is also a determining factor. A
post that attracts the most likes, comments and shares in the shortest time is
more successful and vice versa. The most recent successful post by Mercedes was
posted on October 13, 2016 attracting a total of 23,000 likes, 179 comments and
628 shares. It is a post containing 7 images of Mercedes Benz CLS on a trip
through Portugal. The rays of the sun gave the images n awesome look hence
gaining so much success.
The Mercedes Benz page has about 2,299,798
likes while the Tesla page has around 1,706,826 likes. This is clear indication
of how successful Mercedes Benz is on Facebook.
References
De Vries, L., Gensler, S.,
&Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An
investigation of the effects of social media marketing. Journal of
Interactive Marketing, 26(2), 83-91.
Tuesday, October 4, 2016
The car Company -an SEO Audit of two brands by deshuai yan
The car Company -an SEO Audit of two brands
Deshuai Yan
BMW vs Honda Which brands optimizes for price, quality and safety
Anchored link: http://www.bmw.ca/en/home.html
http://www.honda.ca/
Screen Captures of both home pages:
Google trends
Insight statement
Latent Semantic indexing keyword
Summary:
Conclusion:
Deshuai Yan
BMW vs Honda Which brands optimizes for price, quality and safety
Anchored link: http://www.bmw.ca/en/home.html
http://www.honda.ca/
Screen Captures of both home pages:
SEO Considerations
|
BMW
|
Honda
|
|
|
|
|
|
1.
URL:
|
http://www.bmw.ca/en/home.html
|
http://www.honda.ca/
|
|
2.
Page Title
|
Home 4
|
Honda
Canada | Official Automotive Website
42
|
|
3.
Meta Description
|
|
Welcome to Honda Canada's Official Automotive Website. Explore Honda's line of cars, trucks, and hybrids. Build your new Honda or view resources for owners. 156 |
|
4.
Meta Keywords and Monthly
search volume:
|
BMW+canada
|
honda
website, official honda website, honda canada, honda cars, honda trucks,
honda hybrids, atv, sxs, lawnmowers, snowblowers, motorcycles, boat
motors 153
|
|
5. Structural elements:
H1, H2, H3
|
H1 H2
|
H1 33
|
|
6.
Strong tags
|
|
|
|
7.
Alt Text
|
OFFERS FOR OWNERS. • BMW M2. • THANKS TEAM CANADA FOR INSPIRING US • 7 Series Interior • OFFERS FOR OWNERS. • BMW M2. • Offers for Owners. • BMW M2. • THANKS TEAM CANADA FOR INSPIRING US • LUXURY REINVENTED. • Offers for Owners. • BMW M2. • Special Offers • Search Now • Continue • Wheels & Accessories • Request a Test Drive • Request Service • BMW Shop • The Next 100 Years. • Pre-Owned Special Offers. • BMW Financial Services. • What Can I Drive? • Sign up today • Ryan • Brooke • Derek • Mark • Meaghan • Roseline • Ryan • Brooke • BMW X1 xDrive28i • 320i xDrive Sedan • BMW 428i xDrive Coupé • BMW X1 xDrive28i • 320i xDrive Sedan • close • close |
Image du coupé Civic 2016 • Image of Fit • Image of Civic Coupe • Image of Civic Sedan • Image of Civic Hatchback • Image of CR-Z • Image of Accord Sedan • Image of Accord Coupe • Image of Accord Hybrid • Image of HR-V • Image of CR-V • Image of Pilot • Image of Odyssey • Image of Ridgeline • Image of 2017 Honda Civic Hatchback • Image of 2016 Civic Coupe • Image of vehicle tire and the Honda Tire Source logo. • Image of used Honda Civic Sedan in red. • Image of 2016 Honda CRV in silver • Facebook post • Honda Canada profile • Youtube post • HondaCanada profile • Instagram post • Honda Canada profile • Twitter post • Honda Canada Inc. profile • Facebook post • Honda Canada profile • Youtube post • HondaCanada profile • Instagram post • Honda Canada profile • Twitter post • Honda Canada Inc. profile
809
|
|
8.
Page Load Time
|
| |
|
9.
Observations Regarding Visual
Content: Engaging?
Lots/Some/Few
|
|
|
|
10. Call-to-action:
(List 2)
|
|
|
|
11. Anchored Text: (List 3)
|
BMW, CANADA, BMW CANADA.
|
|
|
12. Moz Established Links: # to
Root Domain
|
62 60
|
|
|
13. Moz Established Links: # Total
Links
|
2472
|
20799
|
|
14. Top 3 inbound links.
|
|
|
|
15. Mobile Friendly:
Yes/No
|
yes
|
YES
|
|
16. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
|
|
|
17. Social Media: (List all SM icons on the home page.
|
|
|
|
18. SERP ranking results when using keywords from this table: (placing or
page number)
|
|
|
Honda is better than BMW. But Honda is not steady some time upper or
lower. BMW’s trend is more steady and not change a lot.
BMW
Summary:
BMW’s
strength is fast and good looking but expensive. Honda is Japanese car. Honda
has good price and cheap. Quality is good.
Conclusion:
BMW and Honda both have valuable brands. Their product is good. Two
companies have good quality car and good price.
Reference
BMW . (2016). Retrieved from BMW CANADA:
http://www.bmw.ca/en/home.html
Honda. (2016). Retrieved from Honda canada:
http://www.honda.ca/
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