Kind of Content Tweeted
Both Mercedes Benz and tesla have
established themselves well in twitter though Mercedes is far much ahead of
Tesla in terms of followers and tweets (Fisk, 2014).
Both brands seem to post almost the same type of content; that is, images of
vehicles and great captions describing them. Moreover, there are tweets on
customer feedback so as to serve their customers better.
Frequency of Tweets
The frequency of posts for the two brands
differ in a big proportion. Mercedes Benz has a total of 29,200 tweets while
Tesla has just 6189 tweets. Moreover, Mercedes Benz’s latest tweet was posted
about 24 minutes ago while that of Tesla is around 15 hours old. This much
difference shows a high frequency of tweeting for Mercedes Benz and vice versa.
More so, they both obey the 50/50 rule though Mercedes is proving to be more
successful on the same.
Most Successful Recent Tweets
Mercedes Benz’s most successful tweet was
on October 12, 2016. It had 187 retweets and 448 favorites. This is a great
progress considering the fact that the post is just a day old. The design looks
so good and the photo deserves the favorites.
On the other hand, Tesla’s most successful
recent tweet was posted on October 7, 2016. It is a photo of vehicles on a trip
after completing a 3-billion-mile electric drive. It has 3,200 retweets and
7,400 favorites. This tweet gains success due to the fact that this vehicle
saves a lot of fuel hence conserves the environment through avoiding air
pollution.
References
Fisk, P. (2014). Game changers:
Creating innovative strategies for business and brands. John Wiley &
Sons.
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