Sunday, November 6, 2016

Content marketing idea for BMW brand blog 5 Deshuai yan

Blog 5

Content marketing idea for BMW brand

BMW campaign

Deshuai Yan

This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

I create this campaign for BMW company. My idea is conduct a promotion campaign for customers. We provide discount for customer. On a special day, we sell all series model cars to customers. If customers’ relatives or friends has a BMW car, customers will receive 10% off discount to buy their cars. My audience is someone who already had a BMW car and middle class and middle-upper class customers.

Poster:

(BMW, 2016)

My goals are clear out 2016 BMW car inventory and provide customers benefits and have good relationship with customers and find new customers. I think l will launch this campaign on September because 2017 BMW cars will come on the end of this year. My social strategy is use internet and public platforms. We use Facebook, Twitter and Youtube to promote our campaign. We also focus on use advertising, TV and newspaper to attract customers. We will mention BMW provide to benefits to customers. BMW won’t care about profit, BMW want appreciate customers for supporting BMW.