#Blog Post 5 Content Marketing Campaign by Yiran Zhao

The Brand

In this case, I am creating a marketing campaign for Tesla. This is an upcoming brand that has reached great heights recently in meeting customer needs in an amazing way.

My Idea

My idea is to create a good marketing campaign using the You Tube as a good platform to gain potential customers’ attention. The main focus is on the electric Tesla cars that can bring a big change to the betterment of our environment.

My Audience

My audience are all the people in the globe with the ability to purchase a Tesla car. The main focus however is on the You Tube users with great interest on vehicles.

Time of Launch

The best time to launch this campaign is at the start of December when people are busy celebrating with friends and families. During this period, people normally buy presents to each other and this would be a good time to intervene with this incredible product.

Main Goals

The main goal of this campaign is to get the most subscribers on my You Tube channel which will make the campaign successful. This is because the more subscribers a channel has, the more views that one gets hence the sales for this product will rise.

How the Campaign Will Engage the Audience?

The campaign will attract more audience through advertising the channel in other social media platforms hence more visitors will be attracted. Marketing campaign is important to the brand involved and is a great tool to make sales incredibly (Kapferer, 2012).

References

Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.