Sunday, November 6, 2016

#Blog Post 3 Mercedes Benz Vs Tesla on YouTube by Yiran Zhao

Kind of Content Posted
On You Tube, the two brands have established themselves through posting videos of their vehicles hence showing the incredible features that the respective cars possess. They both post videos on the customer experience to show how good their products are. The videos contain both the interiors and the exteriors of the cars.
Frequency of Posts
The frequency of posts for Mercedes Benz is quite higher compared to that of Tesla. From the respective channels of these brands, it is evident that Mercedes Benz has a higher rate of posting compared to Tesla. Three weeks have passed since Tesla posted a video while Mercedes Benz have posted 2 videos for the last 21 hours.
Most Successful Recent Videos

The most successful recent You Tube video is a video on User Interaction and Safety. It shows how Mercedes Benz have made it easier and safer to control their vehicles using a mobile phone. The video is just a day old but it already has 5,623 views. This video gains much attention because with the current technology, electronic devices have become part of our lives and need to be embraced.
On the other hand, Tesla has not been left behind as far as their marketing on You Tube is concerned. They have managed to gain 32,386 views form a video they posted a 3 weeks ago. The period is quite long but the views are incredible which is enough evidence for Tesla’s success on You Tube. The video is on how Tesla has managed to produce good cars over time. It gains so many views since many people like to hear of customer experience before buying a product (Lehtinen, 2015).

 Mercedes Benz has about 319,994 You Tube subscribers while Tesla has around 212,199 subscribers. This is a slight difference although Tesla seem to have dominated the market by gaining more views than Mercedes Benz on their videos.
References
Lehtinen, P. (2015). The advancement of electric vehicles-case: Tesla Motors. Disruptive technology requiring systemic innovating.

1 comment:

  1. Great comparison! One day I shall be driving around in a Tesla!

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