Kind of Content Posted
On You Tube, the two brands have
established themselves through posting videos of their vehicles hence showing
the incredible features that the respective cars possess. They both post videos
on the customer experience to show how good their products are. The videos
contain both the interiors and the exteriors of the cars.
Frequency of Posts
The frequency of posts for Mercedes Benz
is quite higher compared to that of Tesla. From the respective channels of
these brands, it is evident that Mercedes Benz has a higher rate of posting
compared to Tesla. Three weeks have passed since Tesla posted a video while
Mercedes Benz have posted 2 videos for the last 21 hours.
Most Successful Recent Videos
The most successful recent You Tube video
is a video on User Interaction and Safety. It shows how Mercedes Benz have made
it easier and safer to control their vehicles using a mobile phone. The video
is just a day old but it already has 5,623 views. This video gains much
attention because with the current technology, electronic devices have become
part of our lives and need to be embraced.
On the other hand, Tesla has not been left
behind as far as their marketing on You Tube is concerned. They have managed to
gain 32,386 views form a video they posted a 3 weeks ago. The period is quite
long but the views are incredible which is enough evidence for Tesla’s success
on You Tube. The video is on how Tesla has managed to produce good cars over
time. It gains so many views since many people like to hear of customer experience
before buying a product (Lehtinen, 2015).
References
Lehtinen, P. (2015). The advancement of electric
vehicles-case: Tesla Motors. Disruptive technology requiring systemic
innovating.
Great comparison! One day I shall be driving around in a Tesla!
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