Kind of Content Posted
These two brands have fully established
themselves on Facebook hence getting so much influence through the likes and
feedbacks they are getting. The two brands are well known for manufacturing
cars. They normally post images as their cars and captions describing how good
their products are to potential customers.
Frequency of Posts
For a brand to fully establish itself in
the market, it is important for the brand to ensure that it posts to its
customers and potential customers. This serves as a reminder to the customers
of the existence of the brand. The frequency of posts for the two brands differ
with Mercedes Benz taking dominion over Tesla. Mercedes Benz post after every
few hours. In fact, Mercedes Benz ends up posting 3 to 6 posts per day. This is
different from Tesla whose post frequency is really low. Both of them use the
rule of 50/50 since they both concentrate in making the best design for the
customer.
Most Successful Recent Posts
The success of a post is normally
determined by the likes, shares and comments it has (De Vries&Leeflang, 2012).
Furthermore, the time that the post was made is also a determining factor. A
post that attracts the most likes, comments and shares in the shortest time is
more successful and vice versa. The most recent successful post by Mercedes was
posted on October 13, 2016 attracting a total of 23,000 likes, 179 comments and
628 shares. It is a post containing 7 images of Mercedes Benz CLS on a trip
through Portugal. The rays of the sun gave the images n awesome look hence
gaining so much success.
The Mercedes Benz page has about 2,299,798
likes while the Tesla page has around 1,706,826 likes. This is clear indication
of how successful Mercedes Benz is on Facebook.
References
De Vries, L., Gensler, S.,
&Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An
investigation of the effects of social media marketing. Journal of
Interactive Marketing, 26(2), 83-91.
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